Augmented Reality in the Real World

source: Wikimedia Commons

In the previous blog, I touched many things in construction and now I'm continuing with that theme, however I'm talking more about how to visualize the concepts, future and the present using AR. Also I'll take a peek at the new emerging social media platforms using augmented reality and geolocation tracking.

Pre-visualization of construction

I believe that the first ones to truly use augmented reality visualization for future building were the Finnish with their hotel complex to be built in Billnäs.

Also in Helsinki a large residential and commercial area was modelled into augmented reality to show in real world how it would look, how it would be to navigate. Below is a video of that demonstration.

Naturally, this also allows using BIM for lean construction and so on, especially using VisiLean or other similar systems.

While BIM allows you to see tasks, things to do and to be implemented more easily, I believe that these geolocated visualizations are the most important things to come from AR in a long while. While most of these tend to be focused on the buildings itself.

We can do this for you, naturally, however there is a lot more to this technology than just visualizing areas and buildings.


While being able to just show what the building looks like when in place and how it affects the area is well and good, Versoteq can take it a lot further. We can create a full aesthetic system for you. You can change the colors of your buildings, add greenery and do landscaping. While this can be done in desktop of course, many a time it is better to see how it all will look like in real life so to speak.

Of course, there are more exotic ways to use augmented reality for aesthetics. For example, we can create a system where cityscape can be altered using augmented reality, you can display your advertisement in augmented reality, shops can create AR displays on their walls, in the windows, and if the customer wishes, we can create whole virtual worlds in the world using AR. However, I'll touch that later on.

Aesthetics through augmented reality are best done through AR glasses as that allows the viewer to immerse themselves into this creation.

Of course, in design AR can and should work in reverse too. Let’s look at an example: For gardeners, we could create a system where they’re able to virtually create the finished garden before it has even been laid down or planted. Rock, water features, etc., will be marked in the AR world displayed on top of the real world. Now their clients can be taken through the garden, shown an approximation of what it will be like and at this point changes are easy to be made.

Once the garden has been designed it is saved and this saved file becomes the blueprint and can be displayed through BIM. Similarly, you have the locations for the plants, the rock material, features all mapped out. Now you can finish the design intricately on the computer, or just use the file to implement things right away. You also have a full purchase list and map of your design so you can get to it right away.

Other Commercial Aspects

Augmented reality allows to turn any place into social media, commercial site or shop, as well as a social location. Some ideas can be done:

Adverts that bring the ads to life and are electronic shops for you, as well as contact sites to your customer service. Today’s consumers are more ethics aware than ever before and displaying the full chain of manufacture might be difficult on the advert or the product itself. The customer is able to follow this chain through augmented reality, make sure of the certificates and if needed contact the customer service right away.

It is also a two-way system. Customer service can show product information on the product itself using AR, they are able to show and give manuals should the product need it and so on. The possibilities truly are endless.

eCommerce is now and future. Through AR we are able to turn your shop’s front into a virtual showroom and enable the customer purchase things from the window without having to come in. The purchase is completed and they can just pick up the things in the store or they can be delivered. Every place can be a showroom and a shop.

Similarly, should you wish to launch a campaign using only AR, this can be done. Using geolocation we are able to create a tool for you that allows you to create “hotspots” around the world. Should the people around that place have your app running then they would get a notification and would then be able to peruse the augmented world around them. Again, we can also include eCommerce options here as well as things like twitter and other social media applications.